How we transformed our email marketing from spam folder residents to inbox favorites. The complete system that generated $2.3M in email revenue.
Our emails were getting 2% open rates. Our unsubscribe rate was climbing. Our CEO was ready to kill the email program entirely. "Email is dead," he said. We proved him spectacularly wrong.
đŸ’¡ Key Insight:
Email isn't dead—bad email marketing is dead. When done right, email delivers the highest ROI of any marketing channel.
We cleaned our list ruthlessly and created hyper-targeted segments based on behavior, preferences, and purchase history.
We studied what makes people click and applied psychological triggers to create irresistible subject lines.
Stopped selling in every email and started helping. Each email needed to provide genuine value before asking for anything.
Built sophisticated automation workflows that nurture leads and customers through personalized journeys.
Redesigned all templates for mobile-first experience since 70% of emails are opened on mobile devices.
Used data to determine the perfect send times and frequencies for each segment, maximizing engagement.
Implemented sophisticated tracking to measure true email ROI and optimize based on revenue, not just opens and clicks.
Average Open Rate
Average Open Rate
Email Revenue Generated
ROI on Email Marketing
Cart Recovery Rate
A smaller, engaged list will always outperform a large, unengaged one. Focus on attracting the right subscribers.
Every email should provide value before asking for anything. Help first, sell second.
Set up automated sequences to nurture leads 24/7. Automation handles the heavy lifting while you focus on strategy.
Design for mobile first. If it doesn't look great on a phone, it won't perform well anywhere.
Audit current list, clean inactive subscribers, set up proper segmentation, choose email platform
Create email templates, write welcome sequence, develop content calendar, A/B test subject lines
Launch automation sequences, implement advanced tracking, analyze performance, optimize based on data
Stop sending emails that get ignored. Start building an email system that generates real revenue for your business.